Instagram @bailehtoh

Model: Jme Stein at Next Model Management, Miami www.nextmanagement.com

Danielle Hamm at Elite
Instagram @starslovethesky

Mila Filatova at Major Model Management

Celestine Rioux at Wilhelmina
Instagram @lovecelerysticks

New York City is known for a lot of things… Home of the Yankees, the Empire State, the yellow taxi cab, hotdogs, all night street parties, international fashion brands and some of the world’s best models. This month we find ourselves setting up shop in NYC’s Meat Packing District. Our home from home for the week is the ever popular The Standard Hotel. She stands on 3 story high stilts towering over The High Line, a community project that has seen the old industrial transport line from 34th Street to St John’s Park regenerated to become a city park and walkway now home to street food vendors, morning dance parties, yoga classes and much, much more.

Held up in Milk Studios NYC, we shot and cast over 70 of New York’s finest. Hiring 14 of the cream of the crop to shoot Regis Inc’s name sake salons new America wide campaign.  As a little extra ahead of the release of the main images here are some casting Polaroids (shot on Impossible Project film).

Click below to see the full collection of images.

Sherelle Sebastian at Maggie Agency

Brooke Josa at Wilhelmina
Instagram @brookejosa

Eve Tramunt at Wilhelmina
Instagram @evetramunt

John Todd at Next Model Management
Instagram @johnjamestodd

Meron Mamo at Red Model Management

Sarah Tansey at Wilhelmina
Instagram @tansey_sarah

Holly Croft at MSA Models
Instagram @hollycroftmodel

Silvia Dimitrova at Adam Models NYC
Instagram @dimitrovasilvia

Halycon Powe at Wilhelmina
Instagram @halcyonpowe

Stacy Ann Fequiere at Ford Models
Instagram @topmodelstacyann

Ashley Milino at Elite

Alex Rubio at Elite

Kaylee Quilling at Wilhelmina

Danielle Smit at Next Model Management

Gal Yakir at Elite
Instagram @gyakir

Erin Williams at Wilhelmina
Instagram @erinwilliamsmodel

Celia Becker at Wilhelmina
Instagram @cehbecker

Halycon Powe at Wilhelmina
Instagram @halcyonpowe

Kaliah Ng at Wilhelmina
Instagram @kailahng

Trese San Wong at Wilhelmina

Angela Jonsson at Ford Models
Instagram @ang_jonsson

Wilhelmina www.wilhelmina.com
Elite www.elitemodel.com
Major www.majormodel.com
Maggie Agency www.maggieagency.com
Next Model Management www.nextmanagement.com
Red Model Management www.rednyc.com
MSA www.msamodels.com
Adam Models www.adammodels.com
Ford Models www.models.fordmodels.com

MI: Early morning call-time, lighting, make-up and hair. The crew rolls in and, like a well oiled machine, the beginnings of a nationwide salon campaign is underway.

We spent the better part of two weeks working from sun up to sundown. And what better place to be in the month of May—working or not—but Miami Beach. Situated between South Beach and downtown Miami is the Design District. This was our home away from home for about 10 hours a day. It’s a mecca for artists; from graffiti to fine dining, and sculptors and photographers. I felt confident—and grateful for our location scout—about this locale being the perfect backdrop for our photoshoot. I met Hamish and Matt from HCP the first day of the shoot at model casting, and meshed well with their laid back approach, as this is how I approach just about everything. I do love a good challenge but I tend to ease into it, personally. And easy it was.

We worked with models from all corners of the globe, from commercial to runway and even a former reigning beauty queen of Cuba, an aspiring hip-hop singer, and a documentary film crew diver—who flew in fresh from filming in the Bahamas. The time flew by, capturing shot after shot. Twenty-four models walked through the doors of Carousel Studios and made the epic shoot a grand success. We only took time off to break for food, or to just bust-a-move in the middle of the studio.

When I look back on the amazing individuals involved in the massive project I can’t stop grinning. We made so many memories with our new friends, and on the clock or not I’d work with any of these folks again in a nanosecond.

It was almost bitter sweet to end the two weeks of a hundred-plus hours, because I knew I’d miss my new friends. A collaboration of beautiful hair, makeup, photography and direction moves us all through this story. Creating images and memories to last a lifetime; or at least until someone yells “that’s a wrap!”