Model: Mel Platzke at Next Model Management www.nextmanagement.com
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Tag "Next Model Management"
Model: Bailey Toy at Next Model Management Miami www.nextmanagement.com and Crystal Model Management Paris www.crystal-models.com
Instagram @bailehtoh
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Brooke Josa at Wilhelmina
Instagram @brookejosa
Danielle Hamm at Elite
Instagram @starslovethesky
Mila Filatova at Major Model Management
Celestine Rioux at Wilhelmina
Instagram @lovecelerysticks
New York City is known for a lot of things… Home of the Yankees, the Empire State, the yellow taxi cab, hotdogs, all night street parties, international fashion brands and some of the world’s best models. This month we find ourselves setting up shop in NYC’s Meat Packing District. Our home from home for the week is the ever popular The Standard Hotel. She stands on 3 story high stilts towering over The High Line, a community project that has seen the old industrial transport line from 34th Street to St John’s Park regenerated to become a city park and walkway now home to street food vendors, morning dance parties, yoga classes and much, much more.
Held up in Milk Studios NYC, we shot and cast over 70 of New York’s finest. Hiring 14 of the cream of the crop to shoot Regis Inc’s name sake salons new America wide campaign. As a little extra ahead of the release of the main images here are some casting Polaroids (shot on Impossible Project film).
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Marlena Isbell (far right in the above image) hails form Dallas Texas, shes the Regional Artistic Director for Regis Corporation. We asked her about her to tell us a little about our last campaign shoot with her and this is what we got back. The image below are out-takes from our ‘Light Meter Faces’ folder.
MI: Early morning call-time, lighting, make-up and hair. The crew rolls in and, like a well oiled machine, the beginnings of a nationwide salon campaign is underway.
We spent the better part of two weeks working from sun up to sundown. And what better place to be in the month of May—working or not—but Miami Beach. Situated between South Beach and downtown Miami is the Design District. This was our home away from home for about 10 hours a day. It’s a mecca for artists; from graffiti to fine dining, and sculptors and photographers. I felt confident—and grateful for our location scout—about this locale being the perfect backdrop for our photoshoot. I met Hamish and Matt from HCP the first day of the shoot at model casting, and meshed well with their laid back approach, as this is how I approach just about everything. I do love a good challenge but I tend to ease into it, personally. And easy it was.
